It is no alien that OnePlus has stepped into the smart TV market with the launch of the OnePlus Smart TV series. OnePlus TV Q1 made its debut earlier this year and bounced back with a demanding success. The TV series was launched as an accompanying product to the OnePlus 7T lineup.
The company’s plan was to kick start a journey of two premium products but the plan does not seem to be on track as OnePlus is now focusing on affordable SmartTV.
On June 8 Pete Lau, co-founder, and CEO of OnePlus company announce the big news on Twitter about the new launching of OnePlus TV exclusively for the Indian community. The tweet is pictured below:
He since then with a number of tweet series kept on revealing the new features and how it is affordable to a larger Indian audience. The display technology was said to be new, smoothness to take on the next level with better picture quality at very reasonable prices.
OnePlus India’s new Vice President and Chief Strategy Officer Navin Nakra in an interview with Economics Times spills some beans regarding their approach
“Entry and mid segments are growing rapidly and have captured our focus. If we derive to diversify to a wide audience in India, then it is the best way to start,” (Navnit Nakra).
With this new launch, OnePlus is planning to cater to the needs of Indian customers, with this comeback, OnePlus is most likely to give a higher competition to contemporaries like Xiaomi and Realme in the budget domain.
Since OnePlus has taken up the affordable price as a promoting factor for the upcoming smart TV series. The company has decided to launch two TV variants, one is slightly under the budget of 15,000 INR, it is speculated to have a 32-inch HD ready screen. The other one would come under a mid-range series from 20,000 INR to 40,000 INR range.
This budget has already been reported to hold a share of 70% of the smartTV market, leaving the Xiaomi off the league.
OnePlus just figured out how to court 3% of the excellent market share with its OnePlus TV Q1 arrangement. It incorporates the Q1 and Q1 Pro, highlighting 55-inch 4K QLED boards, 50W speakers, Android TV, and a crowd of different highlights. The company is presently hoping to widen its intrigue in India.
It plans to dispatch new spending budget smart TVs as well as carry less expensive cellphones to the market.
The market of smart TV is as of now swarmed with players like Xiaomi, iFFalcon, Vu, and now, even Realme. OnePlus should be wary of its methodology. Be that as it may, It feels if the organization figures out how to offer incredible picture and sound quality, alongside add-on highlights, as OnePlus Connect, at that point it has a battling potential for success in this portion.